DEEP REDUCTION: OUR STORY
A clothing brand made for truck drivers, by truck drivers. Founded in 2011.
My name is Austin McMahon and I have been around trucks all of my life. After driving smaller trucks for many years, I finally started driving B-doubles in 2009. I have always had a love for drawing and designing, and I am a bit of a dreamer. I had a minor car accident at the end of 2010 where, with a bit of time off to recover, I started drawing designs for my clothing brand…